abi kinne

This is a full branding and advertising campaign for the Wavelength Music Festival. This festival is held at the Gorge Ampitheatre in Washington. The music fest is sponsored by Whole Foods, and benifiting NAMI, the national alliance on mental illness. I took inspiration from the rich colos and intirgate mandala design of Asian and Indian cultures. The music is a mix of nu-jazz, EDM, and psychedelic funk. I wanted this festival to exude a party attitude without conforming to the norm for festivals with similar music selections.