abi kinne

This project was a rebranding of the American Royal in Kansas City, MO. We were given freedom to design for an audience and asthetic of our choosing. I chose to market the American Royal to women aged 24-40 who live in the Kansas City area. Specifically, I wanted the advertising too be targeted to Johnson County residents. I chose this gender and age range to target mothers with a moderate expendable income who would want their families to experience the American Royal. The colors and background are fresh and clean, giving a new look for those who may have preconcieved notions of what a rodeo looks like.