For Kampground of America’s social channels, mainly Facebook and Twitter, we wanted to find a new way to engage with their audience and leverage their target audiences’ interaction with the posts by sharing. While working on their social for the year of 2018, we analyzed the data monthly and saw an opportunity to revamp one of their evergreen content pieces that was owned in-house and not performing as well as it had been in past years. The quote posts had been using stock illustrations with a quote overlay, lacking consistency and brand recognition. We saw a way to elevate this by creating an ownable library of assets that could grow and expand to develop a consistent style that would hold brand recognition when users share or retweet the content. Below you will find the initial design of these assets and the first few posts that I created.

© 2019 by Abi Kinne.